According to new reports from the Wall Street Journal, Bloomberg and Digitimes, Apple may be planning to to introduce a low-cost iPhone with a new design sometime within the second half of this year, effectively targeting emerging markets.
The Wall Street Journal notes that Apple was reportedly working on developing a cheaper, smaller iPhone roughly two years ago, but the device never made it to production. As for the design, sources suggest that it could resemble a typical iPhone with a different body, made from “less-expensive” materials (possibly polycarbonate plastic). Other internal components could be adopted from pasted iPhone models; like the iPhone 4’s A4 processor.
Currently, Apple offers older iPhone 4 and iPhone 4S models are sold at a reduced price over their flagship iPhone 5. Therefore, if the rumored device comes to fruition, it will likely target various emerging markets in other parts of the world where pre-paid cellphones are more common.
In their own report, Bloomberg states that Apple may have “plans to sell a smaller, cheaper version of the of the iPhone as soon as this year” and reiterates that it will be aimed at customers in developing parts of the world.
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