Microsoft Is Leading Apple And Google In The Home Entertainment Sector
It’s evident that Apple and Samsung are dominating the mobile arena, as they collected 99 percent of the profit generated by all major eight smartphone vendors (consisting of Motorola, Research in Motion, LG, Sony Ericsson, Nokia and of course Apple and Samsung) in the first fiscal quarter of 2012. However, it seems there’s a different giant in the home entertainment industry: Microsoft.
According to a new report from Forrester Research, Microsoft’s Xbox 360 entertainment system far surpasses both the Apple TV and Google TV (powered by Android OS; a variant of what runs Samsung’s smartphones) platforms.
Microsoft is reportedly the farthest along when it comes to functionality of the various home entertainment devices and systems that provide media-rich content through television sets:
… Microsoft is in the lead, offering everything that matters: a growing content library, a convenient engagement path for millions of existing Xbox 360 owners, and a growing ecosystem of partners and developers eager to exploit the platform for their own
With the ever accumulating content piling its way onto the metro-styled Xbox 360 platform, including recent additions such as Verizon FiOS, HBO Go and Comcast Xfinity, in conjunction with a seemingly endless selection of games, Microsoft appears to be adapting and growing more quickly than the competition.
Additionally, with over 66 million Xbox units sold world wide and over half of the Xbox owners in the United States having connected their system to the Internet, it’s apparent that the system’s software continues to gain frequent additions to appease the increasing demand for digital content.
Stay tuned for additional coverage on the Xbox 360, Microsoft and their future consoles.