Samsung Belittles The iPhone 5 In A New Ad Campaign

by on September 16, 2012

Samsung Belittles The iPhone 5 In A New Ad CampaignYesterday, both CNet and BusinessInsider, publicized a new print ad that Samsung has started running today in national papers.

The not so cleverly titled “It doesn’t take a genius” ad not only blatantly mocks Apple’s in-store Genius Bar customer service model, but also touts their Galaxy S3 as being superior to Apple’s new iPhone 5.

The ad is split into two columns, which list specifications for both the S3 and the iPhone 5. At first glance, it’s immediately noticeable that the list for Samsung’s new flagship smartphone is considerably longer than the one intended for Apple’s iPhone – no doubt a marketing strategy to add allure to the S3.

However, certain features listed for Samsung’s smartphone, like Tilt to Zoom, Palm Swipe Capture, Turn Over To Mute and the bulk of the remaining features, are simply used as fillers to plump up the S3 side of the ad. Similarly, largely in favor of the S3, Samsung intentionally left out key features of the iPhone and iOS, like iCloud, FaceTime and superior build quality.

The entire ad, absurdity and all, is embedded below.

complete samsung iphone 5 ad

While this isn’t the first time Samsung has stooped to belittling its major competitor in hopes of peddling their products, their recent actions are starting to come across as desperate and petty. Could this new slanderous print campaign be fueled by Samsung’s recent contempt and dismay over the Apple patent case ruling, in which Samsung was required to pay Apple an excess of $1.05 billion for various infringements?

Stay tuned for additional coverage on Samsung, Apple and their disputes.

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  • Ams
    September 19, 2012 at 5:43 am

    I love it, i think its right on point…


  • Ams
    September 19, 2012 at 5:43 am

    I love it, i think its right on point


  • Braedon Crowder
    September 17, 2012 at 10:16 am

    Boo Samsung!


  • keegansimyh
    September 17, 2012 at 12:29 am

    The S3 definitely is better than the iPhone 5. I don’t know why so many of you think so, but plastic is in no way cheap, and much more durable than glass. The iPhone 5 is almost exactly the same as the 4s, which is also almost exactly the same as the 4. Whereas Samsung actually adds features to its phones.


  • samsung
    September 16, 2012 at 9:15 pm

    honestly, Samsung is way better than the iphone 5. The iphone 5 is just catching upto compitition. iphone 5 is more of a renovation than an innovation.


  • Yasser
    September 16, 2012 at 7:38 pm

    It doesnt take a genius to see that samsung is just filling spaces in the ad and really shows that samsung desperatly wanting to show the people that the s3 is better while it’s not
    Ive seen the s3 and i can tell you that my 4s is much better :)


  • Robert
    September 16, 2012 at 2:27 pm

    The amount of bias in this article is amusing.. Is it impossible for another phone to be better than the iPhone or something for you guys?


  • DanielPox
    September 16, 2012 at 2:24 pm

    I’m gonna show this ad to my teacher tomorrow, we’re working with source critisism and clearly Samsung has chosen to leave out quite a lot of info about the iPhone. Apple & Samsung are still battling after all, so it’s not to wonder why Samsung did this..


  • DanielPox
    September 16, 2012 at 2:19 pm

    They don’t even mention the processor of iPhone 5! Quad-Core A6 chip with a Dual-Core graphics processor where iPhone 5 is the first smartphone with that technology!


  • Razer
    September 16, 2012 at 2:01 pm

    well honestly .. samsung s3 does look better (in terms of spec).


  • Steffen
    September 16, 2012 at 1:30 pm

    I’m missing a key feature, that the SIII is too wide to comfortably hold and use in one hand, though the iPhone 5 is.


  • Ikk200
    September 16, 2012 at 1:17 pm

    iPhone is top, that’s the end of it.


  • September 16, 2012 at 1:12 pm

    After reading the contents of the picture above can you tell me why iPhone 5 is better than SGSIII?


    • Tanner Marsh
      September 16, 2012 at 1:21 pm

      From a professional/personal standpoint? Yes. Honestly, I tried to remain unbiased when looking at the S3 and I found it very difficult. 2GB of RAM? It certainly doesn’t show it. The S3 lags when trying to accomplish simple tasks. Moreover, I don’t know why Samsung went with a poorly constructed design and cheap plastic.


      • DanielPox
        September 16, 2012 at 2:18 pm

        The S3 only has 2GB RAM to make it non-laggy since it’s constructed poorly. But still it lags, I know! This ad is just ridiculous.


      • CurbStomp
        September 19, 2012 at 9:08 pm

        it “lags”… how “professional”. This is absolutely the most biased article I have ever read, I subbed you on Youtube way before you started this site and I am very disappointed.

        People are so narrow minded…
        Bare specs, The Galaxy S3 absolutely DESTROYS the iPhone 5.
        Arguing that is completely ridiculous.
        To go up by 8 gigs in memory, buy a $5 micro SD, 16GB? $10 32GB? $25
        The S3 screen has more vivid color, better contrast ratio, bigger, higher resolution.
        S3 has twice the processor, twice the GPU, twice the ram. Far better battery life.
        Well ONE benchmark said the iPhone was better……. with JAVASCRIPT…come on…
        the iPhone can’t even multitask.
        They hardly improved in any way over the 4s and iOS 6 is yet another disappointment.
        Also “Stick” that says more negative about Apple than Samsung…
        Apple was just pissed that Samsung turned down iOS and went with Android so they looked for anything to get back at them.
        And when it comes to hacking… Apple tries desperately to keep jailbreaks from happening and when they do they just take last years Cydia tweaks and put them in the next iOS whereas Android is rootable and unlockable from Google’s own development kit.
        EVERYTHING in iOS6 was done either in jailbreak tweaks or in Android.
        New connector? micro USB is the same size, just as durable 5 YEARS AGO. But lightning is reversible so that is cool.
        The one thing I will give Apple is build quality, they obviously spend alot of time in designing their phones and their products show it.


  • September 16, 2012 at 1:09 pm

    Maybe they should add a line:

    Apple: Not found by a court to be infringing design patents.
    Samsung: Found by a court to be infringing design patents.


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